Monthly Archives: June 2023

TV retail guru may head to Hertford

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A considerable number of people with TV aerials in Hertford will know of retail expert Mary Portas. The shopping guru, who has had an illustrious career with several firms, including TopShop and Harvey Nichols, may be invited to the area as part of her government-based review of declining town centres.

Many other those with aerial installations in Hertford will have seen her on their screens and some may also have read books written by the expert.

According to reports in the Hertfordshire Mercury, the 49-year-old businesswoman, who has appeared in television series such as Mary Queen of Shops and Secret Shopper, is conducting her review for the Department for Business, Innovation and Skills.

Commenting on the possibility, East Hertfordshire Council leader Tony Jackson said he hoped he could secure the visit. He added: “She seems to me to be somebody who knows how retail works and I think she commands a lot of respect from people she’s connected with.

“I think we would be very interested in anybody with the degree of expertise that she’s got being able to make a constructive contribution. I think she’s got credibility. She’s become a celebrity on the back of her experience.”

Meanwhile, Councillor Jackson went on to say he is not worried about the impact on local shops of the opening of a new supermarket in the area. On this issue, he remarked: “Supermarkets and traders can operate side by side. You can’t get away from the fact that supermarkets exist and survive because people use them.”

If and when Portas does arrive in the town to conduct the work, those with TV aerials in Hertford, including people who have benefited from aerial installations in Hertford recently, will no doubt find out about the development via their local news providers on television, online and in print.

The Article is written by www.aerialforce.co.uk/tv-aerials-hertford providing Aerial Repairs Hertford and Tv Aerials Hertford. Visit https://www.aerialforce.co.uk/tv-aerials-hertford for more information on www.aerialforce.co.uk/tv-aerials-hertford Products and Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links and this copyright statement must be included. Visit www.aerialforce.co.uk/tv-aerials-hertford for more services!

Commercial Remodeling Guidelines For Retail Stores

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A successful commercial remodeling project should make the retail location look more attractive and welcoming, while also increasing efficiency and comfort for employees. If you are giving your retail space a facelift, consider the following tips to help you give your location a leg up on the competition.

Find a Reliable Contractor
Remodeling takes away from the time your store is open to customers, so it’s crucial to hire a contractor who meets deadlines. Additionally, look for commercial construction contractors that are licensed, bonded, and insured. Do not be afraid to ask a contractor to meet with you before you make a final hiring decision. If a contractor does not arrive to a preliminary meeting on time, you may have good clue about what working with him will be like.

Make a Great First Impression
First impressions are important, especially for retail stores. Aim for a look that intrigues and welcomes customers. To make your customers feel safe, create a layout that allows a visual scan of the entire store upon entrance. Further enhance the customer experience with shelving units that are not too tall, aisle spaces that are comfortably wide and merchandise that is beautifully arranged in a logical manner.

Use Light to Your Advantage
Lighting can create a certain mood and spotlight products you want to accentuate. Consider using low ambient light with track lights to point customers to featured merchandise. To create a relaxed mood while complementing products, build lights into shelves and custom cabinets.

Paint According to Your Goals
Different colors trigger different emotions. For example, the color orange makes most people feel cheerful. Paint your retail space in a color that will help you achieve your commercial goals.

If you own a bakery, it would be wise to choose the color red, which is known to make individuals feel hungry. Green is a color that can trigger emotions such as growth, health and hope–great for a location that promotes wellness or sells plants. The color blue promotes the feeling of love, tranquility, acceptance and understanding–perfect for a retail store that sells spa products or gifts. Yellow is known to boost a customer’s memory and can help them feel joyful, smart and organized–ideal for a store that sells stationery products or organization solutions. Use colors to produce emotions that complement your product line.

Remodel to Enhance Your Brand
Northwestern University professor of marketing Philip Kotler has written, “In some cases, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchasing decision.” In this way, retail remodeling can enhance your brand.

Retail space remodeling can be an intimidating process. However, as providers of Portland remodeling services, we here at Sitka Projects can say that retail owners who plan carefully achieve excellent remodeling results. Knowing your target audience and having a firm grasp on your goals for the customer experience are the first steps in making a mediocre retail space explode with life.

Customer Loyalty Program For Retail Marketing

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For you to be stable in your business you must always find ways and means or certain strategies to be on the lead over your competitors. One technique in retail marketing that would be the best way to keep your clients and shoppers coming back to you is the use of a customer loyalty program or others refer to it as a reward program.

The customers profit in this reward program and the many benefits that they will get in exchange for what they have shopped would encourage them to keep shopping in your place.

In reality the customer loyalty program is a program of attracting buyers to keep coming back to your store for the reason that they get certain benefits. This program may differ from one another depending on how the owner would plan and set it up. The most commonly used ones are gift certificates, special discounts on certain items and points equivalent to the items they buy.

In this reward program, the member is given a loyalty card for him to hold every time he goes shopping in your store. The customer must show this card at the counter during the time when he is purchasing the items in order to get the benefits he is entitled to. In other cases if your store is an online store the customers must know and must be given the number they should use by the time they check out instead of using a card.

You can purchase a 365 loyalty card at participating merchants in the network or you may by them online at 365loyalty.com .

Another style of the reward program is the points system. Here, all the members using their loyalty card receive a certain amount of points that depend on the amount of their purchase. Soon, they can collect the points and have it exchanged for certain money off their next purchase. Rewards are given in various items like discounts on some items, a shopping voucher, a chance to buy something on a reduced price or a likable gift item
free.

Retailers dont have to think only of one reward program you can decide on many member incentive type rewards. Store owners must decide which type of reward programs will have the best system that works for their business.

There are a few things to consider when planning for your reward program. Things like nature of the items you are selling and above all the characteristic of your clients. It would always be wise to think and plan for the best strategy to utilize in your program so your business wont be at a loss and you would save it for your top buyers. .

For a more attractive program you can use a combination of various strategies at one time. You may give out a universal member cards to most or majority of your customers and reserve some VIP cards for your top buyers. This strategy is best useful when you business covers a large variety of products also with various price ranges. It is very important for you to remember that the 365loyalty program is intended to give rewards to your buyers and loyal clients as well as improve their happiness and fulfillment in shopping at your store.

Many times customers find it disappointing to see a lot of terms and conditions when using their member card. It would be best to use simple terms and conditions which are comprehensible, and clear. No hidden fees should be included in the terms, they will upset your clients. Once you lose your clients you will find it very hard to bring them
back again.

If your goal in using the reward program is to satisfy your customer with your products and services for a long term, then your loyalty reward program is sure to succeed. But if your intention is solely to make profit instantly then the program is not appropriate for your retail marketing strategy.

Since the 1980s creating a Loyalty Reward Program has proven to be a very good strategy in business to meet your goals, go beyond your customers expectations and encourage long term loyalty and growth..

To find out more about a community loyalty card in your area contact 365loyalty.com or call them at (609)568-6012